Click here to go to the HWS home page
Click here to go back to the home page

Bullying Behaviors

Pioneers in Research and Delivery of the Social Norms Approach
to Risk Behavior Prevention and Health Promotion

bluepixel

Project Directors

 

H. Wesley Perkins, Ph.D.
Dept. of Anthropology/Sociology
Phone: (315) 781-3437, Fax: (315) 781-3718
E-mail: perkins@hws.edu

David W. Craig, Ph.D.
Dept. of Chemistry
Phone: (315) 781-3611, Fax: (315) 781-3860
E-mail: craig@hws.edu

The approach for schools supported by this project employs a comprehensive print and electronic social norms marketing campaign to reduce harmful misperceptions about student bullying behaviors. Program components include (1) a new inexpensive and efficient web-based strategy for determining local norms and perceptions and (2) a print media campaign to communicate the local norms.

Research Results

  • "Reporting of weapon carrying at school among US youth: Personal attitudes and perceptions of peers' attitudes," presentation by Jessica Perkins, H. Wesley Perkins, and David W. Craig at the APHA 141st Annual Meeting and Expo, Boston, MA, November 4, 2013 (website, flyer, AWARD).
  • Perkins, H. Wesley, David W. Craig, and Jessica M. Perkins. "Using Social Norms to Reduce Bullying: A Research Intervention in Five Middle Schools." Group Processes and Intergroup Relations, 14(5):703-722, 2011. (abstract, free full text)
  • "Where Does Bullying Take Place among Adolescents When They are at School?" presented by H. Wesley Perkins, Jessica Perkins, and David Craig at the American Public Health Association Annual Meeting, Philadelphia, PA, November 11, 2009. (abstract, handouts)
  • "Misperceptions of Bullying Norms as a Risk Factor Associated with Violence among Middle School Students," presented by H. Wesley Perkins, David Craig and Jessica Perkins at the American Public Health Association Annual Meeting, Philadelphia, PA, November 10, 2009. (abstract, handouts)
  • "Assessing Bullying In New Jersey Secondary Schools: Applying The Social Norms Model To Adolescent Violence" breakout session presented by David W. Craig and H. Wesley Perkins at the 2008 National Conference on the Social Norms Approach, Hyatt Regency San Francisco Airport, CA, July 21, 2008. (abstract, slides)
  • "Social Norms Research on School Violence in England: Another Look at Misperceived Peer Norms as the Biggest Bully of All" breakout session presented by H. Wesley Perkins at the 2008 National Conference on the Social Norms Approach, Hyatt Regency San Francisco Airport, CA, July 21, 2008. (abstract, slides).
  • "Assessing Bullying in Secondary Schools with a New Online Survey: Applying the Social Norms Model to Adolescent Violence," workshop presented by H. Wesley Perkins and David W. Craig at The National Conference on the Social Norms Model, Denver, CO, July 28, 2006. (program handout, slides)

 

In the News

 

Poster Catalog

  • Click here to see a set of example posters created for middle school and junior high schools conducting a social norms bullying intervention.


Back to home page

page updated: 9/5/2012